Mette Ahorlu is research director for IDC's European Services Group. She provides research and consulting services primarily to IT services vendors and investment banks.
Located in Copenhagen, Denmark Ahorlu is responsible for the European Services Overview program, which covers key topics such as the future of IT services, new service delivery models, implications of changing decision models in European organizations, consulting services, customer experience IT, and IT service vendor strategies and competitive positioning.
Ahorlu's research on services focuses on opportunities and challenges for service providers, strategies and positioning, and end-user demands and needs, providing information and advice to support business plans and go-to-market activities. She is an experienced public speaker and regularly presents at IDC conferences, IDC partner and end-user events, and IT-user association conferences.
Ahorlu has more than 15 years' experience in her field and over 20 years' experience in the industry. She worked for IDC Nordic in telecoms and later services research for 10 years until joining the European services team in 2005, where she has for several years managed the datacenter and private cloud services.
Prior to joining IDC, she worked for Ericsson in Denmark and UNI-C, the Danish University Computing Center. She holds a master's in comparative literature from Copenhagen University.